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Product Category > DataCultr AUDIENCE



Understand device usage behavior gain insights and plan your next move. The device usage is aggregated and the right MOMENTs visualized through interactive charts. Media planners can understand what campaigns are running in their geographies & App categories. They can know everything from budgets to CPAs to KPIs to Rank Movement allowing them to create their own portfolio of Apps

  • Audience IQ for Marketers

    Understand device usage behavior' gain insights and plan your next move. The device usage is aggregated and the right MOMENTs visualized through interactive charts. It offers pre-configured data visualization templates and provides marketers with options to customize the data displays that will help them in faster decision-making.

    Key Features :

    • Customise your reports & dashboard
    • Request MOMENTs' if you don’t see specific MOMENTs that you are interested in' we will ensure we start capturing them
  • Audience IQ Pro for Media Planners

    Understand what campaigns are running in your geography & App category. Know everything from budgets to CPAs to KPIs to Rank Movement. Create your own portfolio of Apps and get one single view' we cover news' insights' App store activity' everything that will help you make an informed choice and create great media plans.

    Key Features :

    • Create your own portfolio of Apps' compare activity' get news & insights
    • Upload case studies & reports relevant to your portfolio
    • Generate a custom media plan
  • Real Time Audience (RTA)

    DataCultr provides marketers an option to access its RTA API that can be integrated with their DSPs or can be used to enrich their existing data to gain richer insights

    Improve audience targeting get deeper insights and improve ROIs. DataCultr RTA APIs allow marketers to run mobile campaigns with great precision and control