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Product Category > OEM Essential



OEM Essential uses highly optimised on device computing and AI to mash together device usage' and device life stage data with critical contextual variables like Age on device' Location' Content Consumption and others to identify actionable MOMENTS. Make these MOMENTs work for you through our market first user Self-Serve App and AI driven delivery platform with innovative formats like Storyboard' Carousel' VIdeo' etc

  • Mihi

    Mihi’ Pronounced as mee-hee' it means 'I' in latin' is a fully loaded customer support & servicing App' whitelabeled for the OEM.

    Customer support is a critical component for any device brand and for users the support App is the face of the brand. We help you build great experiences!!!

    Every year millions of smartphones' the World over' are sent to service centres & testing labs to resolve device related issues. Off them' 30-40% are labeled as No Trouble Found (NTF) and off the remaining only 4-5% device malfunctions are caused by hardware issues.

    This means that this very high percentage of device issues' that cost the industry over $7 billion a year' are predominantly fixable if correct support & information is provided to the end user.

    Key Features

    • 50+ device diagnostic tests
    • User self help
    • Remote agent diagnostics
    • Warranty Management
    • Devie Protect- Insurance' Extended warranty' Anti-virus
    • Chat

    OEMs get their own branded App in just 48hrs!!!

  • Express IQ

    Data visualization tool for OEMs. It is used for interactive data mining and visualized data analysis. Express IQ displays all the MOMENTs and important correlations on a single multi-screen interface. It offers pre-configured data visualization templates and provides OEMs with options to customize their data displays that will help them in faster decision-making.

    Key Features :

    • Define MOMENTs anytime' even after the release of the device
    • Real-Time Streams
    • Customise your reports & dashboard
    • Manage Access Control
  • Express Track

    Express Track is a lightweight App that provides out of the box tertiary device sales tracking capabilities to sales & sales planning teams.

    The tracker can also be extended to integrate with existing ERP and CRM solutions to manage distributor incentives' end user warranty' insurance services and device upsell opportunities over the lifecycle of the device

    Key Features:

    • Multiple Fallbacks to minimise tracking errors to near zero
    • Web based reporting
    • Customisable dashboard
    • APIs to integrate with ERP/CRM

    Track your device sales in real time and map the entire shipping to purchase journey

  • Express Update

    Express Update-Firmware over-the-air (FOTA) updating' provides Device Manufacturer’s a cost-effective' fast' secure and reliable way for wirelessly re-flashing the firmware on mobile and other connected  devices' ensuring that embedded software is up to date with the latest enhancements and features.

    Express Update FOTA enables new features' services and applications to be delivered after devices have been deployed in the market. Since FOTA updating sends only the changes (i.e.' the differences) between firmware versions to deployed devices without having to send the entire new firmware file over the air' it significantly saves on bandwidth and usage charges for the user while ensuring a continued great device experience.

    Key Features:

    • Efficient delta technology - achieves the smallest possible delta when comparing two versions of firmware.
    • Smart bearer logic – manages the bearer selection to determine if the update will be downloaded either by cellular or by Wi-Fi' depending on defined criteria.
    • Optimized user experience – performs updates in a non-sequential manner (version 3 to version 5)' instead of requiring sequential updates (version 3 to version 4 to version 5)' which takes longer and causes user frustration.
    • Push & Pull – works seamlessly in both automatic and manual updates.
    • 100% reliability – provides a fail-safe mechanism to guarantee the integrity and completion of the update process in the event of power loss or communication failure.
    • Web Based Solution – single window user privilege based access for reporting and update creation
    • Deployment Models – available for deployment in a hosted or in an on premise model
  • Siryn.ai

    Pronounced as saay-run(साईरन)

    Siryn is a smart delivery platform' for Smartphones & Android TVs' that allows Support Teams & Marketers to efficiently Profile & Engage their users. The platform comes fully loaded with Rich formats for Connected Devices.

        Key Features:

    • Multiple formats- Standard | Rich|  Video | Carosel | Storyboard and many more
    • MOMENTs based targeting
    • User Tips & Alerts
    • Campaign Manager
    • Real Time Reporting & attribution